Friday, 12 November 2010

Blog 8- Analysis of 2 Dvd covers.

The dvd cover I found for Jennifer's Body uses a mixture of formal and informal language. The comment on the front cover 'Hell yes!' is informal and is there to appeal to the target audience. But the synopsis on the back of the cover turns the language formal and some-what intellectual. The linguistics are of a higher and more complex level than that you'd find on the back of Barney the Dinosaurs latest adventure. This is because they want it to appeal to the target audience. The colours mainly used in the cover is red, white, green and black. Red is cleverly used to portray Danger, seduction, violence and love. The condesending messages are obviouse from the way they use anchorage. The title is written at the bottom of the dvd cover in red drawing the perspectors eye to it. Jennifer's top and shoes are also red, this is used to show seduction, drawing your eye to her chest. White is used to show 'innocence' which is backed up with the look on Jennifer's face, she looks innocent, and is looking straight into the camera to draw you in and make you feel she's looking at you. The green is symbolic to jelousey and mold, like the rotting of a corpse and the envy that's conveyed between Jennifer and her friend. The font is clear and blocked out, the red is used once again as it catches peoples attention more than blue would. The image is of Jennifer sitting on a class room desk, showing alot of skin because it's catching towards the audience and on the desk is a dead hand to show that she's 'acting' innocent. The use of a class room reflects innocence once again, and provides a scenery for the film. It also provides clever space for annotations and quotes from newspapers. The lighting is used around Jennifer  and onto the chalk board behind her centering the main character and drawing your eye more to her. This brings me back to the use of black, as it helps to single out the image and make it more powerful. On the back there is a close up of red lips with blood dripping down them, this ties in with the themes of seduction, violence and danger. The seduction and violence is a tie to try and appeal to the target audience and the genre of 'teen horror' the constant reference to violence touches on the fact that this is a horror.
Sorority Row's dvd cover uses formal language throughout the cover and again complex language in order to give a full explination of the plot. It also uses a play on words 'They share a killer secret' to help give a sinister twist to what would be a rather normal thing for teenagers to have. The colours used mainly are black and red. Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why the dvd cover uses it as it will be eye catching to the target audience. It also is used to link to the opening scene where the girl Megan dies. Black is associated with power, elegance, formality, death, evil, and mystery, a black background diminishes readability. It helps to bring out the white text in this case, instead of making it appear smaller. The font is a in contrast white, which also links to the fact this 'horrible' plot was started by a rather innocent idea of a prank, which most children would play. The cracks in the text also help to signify that the innocence show's cracks, they arn't as pure as they make out. The images used to me seem to back up the text below the pictures 'Sisters for life...and death.' Each girl has a serious look upon their face and the pictures are side by side, showing that they are in something together whether they are happy about it or not. The lighting isn't dramatically used, apart from a few pictures where the light is shining from either their side or behind them. Apart from that it's not used to give a dramatic change to the pictures. They use a red tint on the back of the cover over the top picture once again giving it that sinister twist, especially as it's from the opening scene as if saying: this is where it went wrong. The cover reflects teen horror as it uses very beautiful teenage girls which most people can admire, be it a boy who finds them attractive, or a girl who appeals to look like them. The constant suttle hints of violence also help to touch on the main theme of teen horror.

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